What if your competitors could predict your next move before you even made it? With advancements in machine learning (ML) and artificial intelligence (AI), analyzing big data now makes that possible. With over 4.57 billion internet users worldwide, every comment about your brand—positive or negative—becomes part of a digital footprint that can be analyzed, scored, and used to influence your business reputation and success.
The Power of Adverse Media in Business Intelligence
Traditionally, adverse media has been used in the financial sector to manage risks like identifying potential criminal behavior. Now, NGA (Ngidi Germishuys and Associates), led by CEO Mark Germishuys, is transforming its use by integrating big data, AI, and ML to offer strategic business intelligence for a competitive edge.
NGA recently launched advanced implication scoring technology, a first of its kind, with global patent approvals pending. This groundbreaking tool enables businesses to access critical insights like competitor announcements, regulatory changes, and emerging market trends within minutes.
How It Works
Using structured and unstructured data, NGA’s systems analyze public sentiment from diverse digital channels, such as:
- Financial reports
- Press releases
- Blog posts
- Social media platforms
- Forums
- Government databases
- Public records
Through link analysis and geo-mapping, NGA pinpoints not only what is being said about your business but also who is saying it and where it originates. This tailored intelligence offers unmatched insight and actionable reporting.
Applications Across Industries
Mark Germishuys explains,
“After years of collecting and analyzing data, we’ve trained our AI to detect patterns in text, providing sophisticated intelligence for industries ranging from real estate to retail. Our implication detection algorithms and sentiment analysis empower clients to seize opportunities faster, reduce risks, and stay ahead of competitors.”
Businesses leveraging this technology can:
- Predict competitor actions
- Reduce reputational risk
- Identify emerging market trends
- Enhance product development
- Improve consumer interaction and personalization
Breaking Barriers to AI Adoption
While AI adoption is growing, many businesses—particularly in South Africa—still perceive it as costly or complex. Germishuys assures that NGA’s Ethical AI is designed to provide precise, unbiased results at a fraction of traditional costs.
“We’ve trained our AI to exclude false or skewed data, ensuring accuracy. And by keeping our technology in-house, we’ve made it more affordable for businesses of all sizes.”
The Future of Ethical AI
As Ethical AI continues to evolve, its precision will only increase, offering businesses the tools to predict, adapt, and thrive in competitive landscapes. NGA’s approach makes finding new markets, reducing risks, and standing out with a distinct corporate identity easier than ever before.